Publicly Available Research

• Addressing Dynamic and Sparse Qualitative Data : A Hilbert Space Embedding of Categorical Variables, https://arxiv.org/pdf/2308.11781.pdf 

• Agentic AI: Autonomy, Accountability, and the Algorithmic Society, https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5123621 Direct link.

• AI Knowledge and Reasoning: Emulating Expert Creativity in Scientific Research, https://arxiv.org/pdf/2404.04436.pdf 

• Bridging the Gap: Using Interpretable AI to Incorporate Real-World Product Descriptions in Consumer Research Experiments, https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5295607 Direct link.

• CAVIAR: Categorical Variable Embeddings for Accurate and Robust Inference, https://arxiv.org/pdf/2404.04979.pdf 

• Charting the Parrot's Song: A Maximum Mean Discrepancy Approach to Measuring AI Novelty, Originality, and Distinctiveness, https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5213450, https://arxiv.org/abs/2504.08446 

• Dalal Street Blues: The Socio-Economic Environment and the Demand for Bollywood Movies, https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4776156 Direct link.

• Describing Rosé: An Embedding-Based Method for Measuring Preferences, https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3859740 Direct link.

• Does disclosure of advertising spending help investors and analysts?  Journal of Marketing 87, no. 3 (2023): 359-382. Direct link.

• Does the Crowd Support Innovation? Innovation Claims and Success on Kickstarter, https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3003283 

• Does the opinion of the crowd predict commercial success? Evidence from Threadless. In Academy of Management Proceedings, vol. 1, p. 12728. Academy of Management Briarcliff Manor, 2018. Direct link.

• Emotional Appeals as Drivers of Social Media and Advertising Engagement in Real-World Marketplaces: Using AI to Code Variables in Consumer Research (with Hannah H. Chang), https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5153265 

• Fluid Autonomy in Agentic AI: Implications for Authorship, Inventorship, and Liability Frameworks, https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5206082 Direct link.

• Forecasting in Rapidly Changing Environments: An Application to the U.S. Motion Picture Industry, https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=6010&context=lkcsb_research 

• From Conspiracy to Convergence: A 'Duty to Disrupt' in Two-Sided Agentic Markets  (with Hannah H. Chang), https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5382575 

• Heuristic Reasoning in AI: Instrumental Use and Mimetic Absorption, https://arxiv.org/pdf/2403.09404.pdf 

• Intellectual Property Piracy and the Intersectionality of Artistic Merit, Gender, and Race, https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4750624 Direct link.

• Managing the creative frontier of generative AI: The novelty-usefulness tradeoff. California Management Review Insights (2023).

• Meta-Learning Customer Preference Dynamics for Fast Customization on Digital Platforms, https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4727171 

• Modeling multichannel home video demand in the US motion picture industry. Journal of Marketing Research 48, no. 6 (2011): 985-995. Direct link.

• More voices persuade: The attentional benefits of voice numerosity. Journal of Marketing Research 60, no. 4 (2023):  687-706. Direct link.

• On the value relevance of retailer advertising spending and same-store sales growth. Journal of Retailing 88, no. 4 (2012): 447-461. Direct link.

• Operational Agency: A Framework for Tracing Intent and Liability in Multi-Agent Artificial Intelligence Systems, https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5344615 Direct link.

• Plebeian Bias: Selecting Crowdsourced Creative Designs for Commercialization, https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3038775 

• Psittacines of Innovation? Assessing the True Novelty of AI Creations, https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4764101,  https://arxiv.org/pdf/2404.00017.pdf 

• Reproducibility in Management Science. Management Science 70.3, (2024): 1343-1356. 

• Safeguarding Marketing Research: The Generation, Identification, and Mitigation of AI-Fabricated Disinformation, https://arxiv.org/pdf/2403.14706.pdf 

• Silico-centric Theory of Mind,  https://arxiv.org/pdf/2403.09289.pdf 

• Stochastic, Dynamic, Fluid Autonomy in Agentic AI: Implications for Authorship, Inventorship, and Liability, https://arxiv.org/abs/2504.04058 

• The AI Ouroboros and Copyright Laundering: Why Copyright Needs a "Fruit of the Poisonous Tree" Doctrine for Generative AI, https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5256625 Direct link.

• The competitive dynamics of new DVD releases. Management Science 64, no. 8 (2018): 3536-3553. Direct link.

• The future of private-label markets: A global convergence approach. International Journal of Research in Marketing 40, no. 1 (2023): 248-267. Direct link.

• The Impact of Macro Socio-Economic Drivers and Fiscal Policy on Expenditure Allocation and Attribute Preferences, https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2189381 

• Three Lessons from Spotify's Personalization Paradox (with Hannah H. Chang and Jonathan Wibowo), https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5372200 Direct link.